In today’s digital world, most job seekers use online outlets to find new employment opportunities. While online job searching provides many advantages, you need to take a strategic approach if you wish to be successful in your search. Here are six simple ways to improve your online job search.
Use the Right Search Parameters
Online job listings are a great way to find new opportunities in your area, but many job seekers are not using these sites in an effective way. Filtering out irrelevant results is the best way to streamline your search and allow you to respond to opportunities quickly.
A job seeker in San Francisco, for example, would only want to view job openings now hiring in San Francisco. Job postings for positions in other cities and states are completely irrelevant. Every job searching website will allow you to perform an advanced search where you can choose your desired location and position. This narrows your results down to a workable list that is relevant to your needs.
Create a New Resume
Paper resumes are quickly becoming a thing of the past, but they haven’t gone extinct quite yet. Rather than trashing your old paper resume, take the steps to update it and create a new digital resume as well. By having two resumes, you can accommodate any employer regardless of what their resume requirements are.
Build Your Personal Brand Online
Many employers today are using the digital world to seek out new employees. Because you are unable to sell yourself in person, you must take the steps to sell yourself as a worthy candidate online. In order to do this, you need to establish a digital “home.” All of your online activity should be tied back to this centralized hub. This can be your own person website, your LinkedIn profile or a social media account such as Twitter.
Experts recommend that job seekers invest in a domain name that includes your own name. This will allow you to not only present yourself on your website, but also allow you to communicate with potential employers through your website’s separate email address.
When you search for your name on Google, what kind of results do you see? Many job seekers overlook the importance of checking their digital footprint. These results paint a picture of you as a future employee, and many employers are now using Google to check up on potential candidates.
Get into the habit of “Googling” yourself on a regular basis to keep tabs on your digital footprint. If some of the results are concerning, you may want find a way to delete that activity or direct the potential employer to your professional web spaces.
Network with Others
Networking is still an integral part of the job search process. In many ways, the Internet has simplified the networking process thanks to social networks. Make sure that you are utilizing these networks to make new connections. These connections may just help you land your dream job.
Spruce Up Your Online Profiles
The vast majority of employers use social media to find new candidates. You may be putting a great deal of effort into maintaining your professional social profiles, but you should expect hiring managers and recruiters to check your personal social profiles as well.
Managing your personal online profiles is essential. This means activating privacy settings to prevent employers from seeing activity you would rather keep personal. Personal photos that may negatively impact your professional image should be made private to prevent them from appearing on your public profile.